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Conceptual Framework

The concept of “PLAY” represents our unique approach to learning as active, engaging, participatory and fun. A PLAY-ful approach to media, technology and education is firmly anchored in the theories of social constructivism and symbolic interactionism. Social constructivism essentially rejects the traditional assumption that the student mind is a blank slate. It instead offers a perspective that the mind constantly adapts to new information. We temper the popular media effects movement by ascribing young people as active meaning makers and media producers. While new gadgets, devices and media technologies are fascinating, PLAY explicitly privileges learning processes and environments over the technologies themselves.

Listen. Watch. Learn. Create. Live. PLAY.